HOW I PLAN MY INSTAGRAM FEED: A GUIDE FOR BEGINNERS!

I cannot believe this is going to be a blog post, but I think our increased social media dependency has amplified with the pandemic and lockdown.

Hence, without any further drama, I am going to tell you some simple steps I take to curate my IG feed. Personally, I feel I have grown since the last 2 years, in terms of my personal content and aesthetics. That also could be because I was not very involved or never thought of how Instagram could be so much more than just sharing a photo.

How you treat your Instagram can define the way you grid it.

For example. if you want a pretty aesthetic driven feed, based on your interests, likes and dislikes, you will need to follow up trends and also see what is reflective of your lifestyle.

The way I plan mine these days is completely based on fashion, lifestyle and mood.

I think at the end of the day, you need to know what works for you and what doesn’t. There are so many apps that can help you align your feed but these few steps are the easiest way to nail a good feed, for beginners!

STEP 1: GOOD PHOTO

Take a good photo! Start clicking what best comes close to your page topic. Love fashion? Replicate trends and click. Love makeup? Do some glam looks. Love baking or cooking? Indulge in some food photography.

These days, you do not need a digital camera, a good phone does most of the work, with the help of some quick editing apps!

STEP 2: FEED PLANNER

Once you have the aesthetics nailed, remember your feed needs to speak about the journey you are curating. Post relevant information. Post relevant content. If I am visually balancing by posting fashion/lifestyle themed content – I am not going to suddenly post about technology! Especially, if it is not going visually with my theme.

Your Instagram grid works in 9 image graph. So, your 9 images are 1 complete grid that won’t shift. Once you understand that, you can take help of apps like Preview and other similar feed planner. This is the best when you are serious about curating a good feed!

STEP 3: SYMMETRY/ASYMMETRY

Visual balance ! This can be tricky. However, what I do is I create a visual symmetry/asymmetrical balance with photos. Let me simplify.

Below is an example of a 12 grid. (3photos * 4 rows)

If you take the two rows from below- you can see a triangle block in the 6 grids. I have repeated my close ups and far shots alternatively. I have kept a pattern in the repetition and I have kept the colour palette close to similar shades – white, beige, sunset, fall colours, maroon overtones.

I have also balanced heavy images and scenic images alternatively, so it creates a semblance and does not look too crowded. So, to sum it up – you should plan your feed with a balanced rotation.

1close up – 1 far shot – 1 close up : 1 fashion portrait – 1 lifestyle image – 1 fashion portrait. (3:3)

STEP 4: EDITING APPS

Filters! Filters! Filters!

While being natural is great, I really cannot upload a photo on Instagram without basic corrections of light and shadow. I am absolutely against using filters and apps that completely distort your face.

However, there are certain apps that I use to get the base filter corrections similar for the photos I want to post in a grid (9-12 photos).

These are Snapseed , VSCO, Prequel (for their video effects and plenty of blogger and grainy image options, grunge & retro edits) and Polarr. Some of these also have paid features but I am not that advanced. Snapseed is completely free and that pretty much does my work. I also use this app called Unfold for stories – it basically gives me a clean template layout.

Also another example of a 9-grid visual balance, planned via Preview.

And you are set!

Once you get an idea about balancing your visuals and finding a middle ground to harmonise your colour palettes, half your battle is won. Good resolution photos are everything!

Also, I think because i have OCD, I am so particular about wanting to keep it clean, minimal. At the end of the day, your content needs to come from a place of passion, of authenticity. Of speaking about who you are, even if your captions are not. It needs to at least be aspirational in terms of having a reach and engagement. I have never curated my Instagram for want of followers. I think I do it mostly because I enjoy the platform that allows me to express my styles, fashion, other sensibilities and make it like a mood board. More than just post photos for the sake of it! I like the limited curation and reach it has, and I don’t want that to change.

I have a very Bradshaw heart. (I love how only a few would understand this reference)

Featuring my best friend and babies 😀

XOXO,

Written by Adhisa Ghosh

HOW TO GET YOUR CURLS TO LISTEN TO YOU – 6 WAYS TO TAME THE FRIZZ DURING INDIAN MONSOONS

Hey there! So just the other day I was wondering how my hair would start having it’s own set of mood, now that the monsoons are on in full swing.

There is absolutely nothing worse for the hair and skin like the Indian monsoons sometimes 😩! The humidity in the air can ruin one’s skin and hair and a few precautions can go a long way in keeping up the natural quality. If you have curly or wavy hair like me, it’s impossible to not get mad at how the weather and the constant pouring rain can make your hair frizzy, dull and lifeless. ☹️

Giving you a list of the essential hair care products I use for my curls!

TRESemmé Climate Control Shampoo Conditioner

I cannot stress what this duo product does to my hair when I am in Indian climate, its the only product my hair abides by! Easy to buy and also over the counter, use it for the best tamed and soft hair during this monsoon and round the season! 🙌🏽

L’Oreal Instant Clear

If you have dandruff problems frequently due to the weather, stress or pollution, this is one product that will cleans your scalp and is completely worth it! Sometimes, when I feel my dandruff gets triggered, I use it first on my scalp and leave it on for 3 minutes, then follow it with my regular shampoo and conditioner. ✌🏽

L’Oreal Hair Spa Smoothing Creambath Hair Mask

Due to heavy demand you may not find this product online always but you could easily find it at a L’Oreal salon. However, you can shop it online by clicking on the link and I have probably lost you at this point if I have to tell you just how important hydrating your hair is ! Get a hair spa at home with this hair mask! It’s once a week mandatory activity, come on! 🙆🏽

B-blunt High Definition Curl Defining Leave-in Cream

Monsoons can turn the best of our curls in frizzy curls and that’s more than a nightmare! This leave-in cream does to some extent help to lock curls and give it texture! Apply it in towel dry damp hair and scrunch your hair while letting it air-dry or style the way you want. For me, this does let my hair be in place when I am on the go and have just washed my hair! I leave it on and let it get air dried naturally and that gives it better effect and definition! 😚

L’Oreal Paris Total Repair 5 Instant Smoothing & Repairing Oil Serum

You know how some products are like a constant and you forget to give them their due credit because they have been fixing it since a while. This serum is definitely a must-have for any kind of hair type, for all seasons and a must application post hair wash! There are two kinds of people in this world – one that doesn’t apply serum after a hair wash and one that do.

It really transforms your life and hair for the better and a bit of self-care goes a long way! Must buy. 🤘🏼

Vitamin E hair Oil

At least once in two weeks, over night or a an hour before hair wash. Vitamin E helps in hair growth, dandruff clearance and is basically food for your hair. It is a good product to integrate in your hair care regimen.

On an ending note : the key lies to being healthy from inside out as well! Stay hydrated, eat fruits and vegetables good for your hair and skin too!

These photos uploaded here have been clicked right after I have used some of the above products!

Products used –

1- TRESemmé Climate Control Shampoo and Conditioner

2- L’Oreal Instant Clear (use it as a monsoon precaution)

3- L’Oreal Hair Spa Smoothing Creambath Hair Mask

4- Blunt High Definition Curl Defining Leave-in Cream

XOXO,

Adhisa Ghosh

Nº2 MORNINGS IN PARIS

There is no feeling in the world that compares to waking up in Paris and understanding that life will never be the same again. From small bakeries and boulangeries filling the streets, to the quiet stylised hustle of Parisian life, the aroma of croissants and freshly baked baguettes fill the stony cobbled roads and lanes.

On many mornings, I used to wake up at the sound of the truck below my apartment, the bakery opening at 7am while its still pitch dark and people waiting in a queue patiently to get their respective fill of coffee and croissant. Not only is it the go to breakfast but also amidst the hustle of catching the next metro and walking everywhere, its the one torrid breakfast affair that no Parisian would compromise.

Many a times, I used to wake up before sunrise, go down and enjoy waiting in the queue while my stomach growled. Taking my cup of cappuccino and a beurre croissant – I would go behind at the canal near my house and sit on the stone platforms.

Something about the sight of water taking its natural course, the coolness and purity of it all used to be a great way to rejuvenate my mind. There were many mornings when after this private rendezvous, I used to go to the weekend market which happened right opposite my apartment.

It used to be my best part of morning routines and shopping! Not only were the weekend market places my absolute favourite but seeing everyone be so tuned into picking up fresh vegetables and grocery used to really make my day .

It was my only solace where I used to feel like I was making very important life choices tbh. There is something about picking up your food, sniffing it (if you are weird like me), feeling the texture of the ingredients and then cooking the same.

The bustle of a market place and the rush of people walking in, talking over each other, some bargaining some checking the quality of products etc, it makes you feel familiar to the place you come from and helps you connect with the place you live at.

Chaos and commotion are not overrated. Take a moment sometime and freeze out amidst the crowd. Don’t you see what a small part of this madness you represent? Everyone is busy picking out their perfect ingredients, everyone is trying to get at least one thing right. We tend to be so hard on people sometimes that we often forget that everyone, despite the chaos and commotions are just picking out the right ingredient.

XOXO,

Adhisa Ghosh

JORSS – SUMMER POP UP

It was pouring outside one evening while I was aimlessly sipping coffee, sitting at a cafe and strolling on social media, consuming news on fashion and beauty as usual. That’s when I got an invite for an event by Vidhya Tiwari, Editor-in-chief at Cariz, hosted along with her by Chanda Patil, for a Summer Pop Up exhibition at the gorgeous salon, Nails & More owned by Debarati Ghosh.

The pop up was brought in by Harshita Punjabi from Mumbai, whose label Jorss was a collection of summer wear carefully curated from across the world keeping the summers in mind. I decided to drop in for the pop up at the Nails & More on a weather temperamental Friday morning and get some much needed dose of my weekly Fashion inspiration.

Stepping in wearing Global Desi

Harshita Punjabi

While entering the quaint place I couldn’t help but soak in the neat interior giving out a very traditional yet contemporised vibe with copper vessels and reclined chairs, and adding to that was Harshita’s vibrant gesture that made me feel instantly at ease, like I was invited for a dress up party where I could browse through her collections at ease.

Nails and More

Glimpses from the pop up

Talking to the very talented young fashion designer from NIFT, Harshita explained how she usually does traditional wear but this collection was curated for being summer and travel friendly giving out a global vibe. A variety of collections of clothes from her various travels, each one unique and different from the other.

She stuck to summer tones for the colour palette. Pastels, nude tones and prints were her choice, perfectly reflecting the weather outside and my mood. Slim cuts and weather friendly fabrics were her silhouette and fabric choice and I instantly loved the collection while browsing through them.

When I asked her why did she zero in on Pune as the place for her exhibition, she quipped how the city has an undeniable potential for fashion and style. Also she and her beautiful friend cum owner of Nails & More, Debarati Ghosh had been planning to do the pop up since a very long time.

Harshita has always been very outgoing and an extrovert which I could tell from her way of easing her customers in.

Dreaming of being a designer as a little girl, she realised this dream at the age of 20 years, when she shaped her Indo – Western fusion brand under the label “Jorss”. After her graduation from NIFT, she soon found herself creating couture for the ‘Modern Indian Woman’. Jorss fashion is exclusive, elaborate and elegant and Harshita’s designs are whimsical and tasteful, effective with a variety of textiles, prints and sophisticated embellishments. After trying out a few of her collections and particularly loving two favourites, I realised that the heart of her designs lie in one of a kind outfits tailored to perfection for the urban woman.

Checking out some handpicked jewellery by Beadazzle by Soniya and Bling Spree

Being a curvy blogger, I couldn’t help but feel good about being able to ease into her designs and seeing variety not limited to a particular size. Upon asking her if she felt that fashion had a definitive size, her answer made all the positive difference making the collection more than just a display of her creativity. She quickly responded how she felt strongly about the fact that fashion was for all, and it wasn’t a size. It was clearly a state of mind and what made a woman feel like she was a queen! It was the confidence and the love for fashion and style that should transcend the obligation of feeling restricted.

I for one, couldn’t agree more. Also, I had so much fun playing dress up and twinning with her while getting to know all about this very talented designer!

I love the dramatic collar and cinched waist, and the pastel tone, very summer melting into monsoon feel!
This Batik print maxi dress is so soft and comfortable! Love!

Photography – Mehuljeet Singh 

Location – Nails and More

Designer – Harshita Punjabi 

Event – Summer Pop Up Exhibition

Accessories – Beadazzle by Soniya and Bling Spree

Written by Adhisa Ghosh

Follow my blog with Bloglovin